AN ANALYSIS OF COMPOUND WORDS USAGE ON THE @POPBASE'S X ACCOUNT IN 2024

This study aims to analyze the use of compound words on the @PopBase X
account in 2024. Using a qualitative approach and the theory of Delahunty and
Garvey (2010), this study focuses on identifying three types of compound words:
endocentric, exocentric, and copulative. Data were collected from @PopBase
tweets throughout 2024, specifically those related to entertainment news and pop
culture. The findings of the study revealed that endocentric compounds dominated
the data, with terms such as soundtrack and fanbase being the most frequently
used. Exocentric compounds, such as box office and blockbuster, and copulative
compounds, such as singer-songwriter and action comedy, also appeared but were
less frequent. The study also found that most of the compounds had transparent
meanings and the compounds in the posts functioned as nouns. These findings
suggest that the use of compound words on @PopBase helps facilitate concise and
engaging communication, especially in the fast-paced digital environment of
platform X. This study contributes to the understanding of word formation in X
application and highlights the evolving role of morphology in online
entertainment communication.
Keywords: Compound Words, Morphology, Social Media, Pop Culture,
@PopBase, X Platform, Digital Communication