THE EFFORTS OF IMPROVING PERFORMANCE IN THE PUBLIC RELATION OF NATIONAL EDUCATION DEPARTMENT OF BENGKULU CITY

The objective of this research is to describe the efforts of improving
performance which are done in the public relation of national education
department of bengkulu city. This research used a descriptive qualitative
method. Observation technique, interview, and documents were used to
collect the data. The data were analyzed by using descriptive qualitative
method which consisted of collecting data, reducing data, displaying data,
and drawing a conclusion. Respondents of the research is section chief of
public relation, section chief of planning and Head of National Educational
education Departmend and public relation staffs of National Education
Department of Bengkulu city. The result of this research shows that the
efforts of improving performance in the public relation of national education
department of bengkulu city were still low and needed to be improved.