STRATEGI PENINGKATAN KINERJA APARATUR DPPKAD DALAM MENINGKATKAN PENERIMAAN PAJAK DAERAH DI KOTA BENGKULU

The purpose of this study was to determine the performance improvement
strategies for DPPKAD staff to increase effectiveness of local tax revenues in
Bengkulu City.
Type of data used in this study is the primary data and secondary data. Source of
data used in this study is the primary data obtained directly from respondents
through interviews with a questionnaire tool for DPPKAD staff and local
taxpayers in Bengkulu City, while the secondary data obtained from the institution
where the research. This study used a qualitative descriptive method by using
SWOT analysis.
Result show that strategies that can be applied is the turn around strategy, where
the greater weakness than strength and greater opportunities than threats. The
strategies that can be used are improving the tax management system, increase
efforts to the implementation of reward and punishment on the personnel and
taxpayer, and improving facilities and infrastructure inventory such as computers
and sophisticated means of mobility and quality.