Abrouri Herlando, Dicky and Seprianti, Eka Putri (2012) PERSEPSI KONSUMEN TERHADAP BAURAN PROMOSI (PROMOTIONAL MIX) PADA MATAHARI DEPARTEMENT STORE BENGKULU. ['eprint_fieldopt_thesis_type_ut' not defined] thesis, Fakultas Ekonomi UNIB.
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Abstract
The objective of this research is to know the consumers’ perception toward promotional
mix at Matahari Departement Store Bengkulu. This research represents of survey which
representing problem in the form of fact in this time from a certain phenomenon. The
data was used primary data through distribution of questionnaire. The respondents in
this research are consumers’ of Matahari Departement Store equal to 100 respondents.
The sample taken was accidental sampling. The data analysis was used descriptive with
frequency distribution, means, and percentages.
| Item Type: | Thesis (['eprint_fieldopt_thesis_type_ut' not defined]) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economy > Department of Management |
| Depositing User: | 014 Abd. Rachman Rangkuti |
| Date Deposited: | 23 Dec 2013 00:19 |
| Last Modified: | 23 Dec 2013 00:19 |
| URI: | https://repository.unib.ac.id/id/eprint/5361 |
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