ANALISIS PERBEDAAN PENGGUNAAN SALURAN DISTRIBUSI LANGSUNG DAN TIDAK LANGSUNG PADA PT SINTA PRIMA FEEDMILL WILAYAH PEMASARAN SUMATERA DITINJAU DARI ASPEK PENJUALAN, KEUNTUNGAN DAN PIUTANG

This study aims to know different indirect distribution channels and direct
distribution in PT Sinta Prima Feedmill sumatera region, the view profit-
making, and accounts receivable. This research descriptive method was case
study approach. Research were taken from secondary data is distribution
performance of indirect and direct distribution capabilities drawn from product
sales, the results obtained from the sale of products, and marketing facilities in
every month for 3 years. Testing the hypothesis in this study using non
parametric statistical analysis tools. Hypothesis testing using analytical tools t-
test of independent samples. The results showed no significant difference
between the distribution of indirect sales and distribution of direct sales,
profits, and accounts receivable PT Sinta Prima Feedmill Sumatera region.
Sprott advice on PT Sumatera Prima Feedmill should continue to increase
indirect distribution channels in the region of Sumatra, particularly the indirect
distribution channel profits are low in Sumatra, so the company can continue to
increase profits and grow, and the company can grow and more advanced.