ANALISIS SARANA DAN PRASARANA PARIWISATA WILAYAH PESISIR DI KOTA BENGKULU

The aims of this research is to see how regional tourism prospect and particularly on
the issue of facilities and infrastructures that available in the coastal city of Bengkulu,
and to find out how the image and profile of tourism infrastructure also analyse
factor-strategic factor (strength, weakness, threat and opportunity) to be faced by
regional tourism of Bengkulu town coastal area in the effort drawing tourist
enthusiasm. Used data in this research is primary data and sekunder. Technique in
take of sampling use coincidence sampling technique (accidental sampling and
purposive sampling. In this research use descriptive analysis qualitative which is
processed with SWOT analysis, SWOT matric, also SWOT EFAS dan EFAS scoring.
Result from factor analysis-strategic factor (strength, weakness, threat and
opportunity) in this research indicate that regional tourism of coastal area in
Bengkulu town reside in at reached first (1) kuadran by using aggresive strategy, that
are : attract investors by offering attractive potential in the tourist area of tourism
development efforts that have competitiveness, Establish cooperation between
tourism actors like government, entrepreneurs in tourism and community, promotion
and publicity of tourism using the internet, making web-tourism website/blog, Build
information technology infrastructure that provides accurate information about the
tourist resorts, managing the existing infrastructure properly.