STRATEGI PENGEMBANGAN OBJEK WISATA OUTBOUND DI KOTA BENGKULU

The research aimed find of strength, weakness, opportunity, and threats of
outbound tourism sector and determine policy strategy which can be conducted by
Bengkulu city. By purpossive sampling technique counted 12 persons consist of :
5 bussinesman, 5 tourist, and 2 functionary of Culture and Tourism Duty. Data
collected by observation, structured interview, and documentation. The procces of
data is tabulation, classification, mean and percentage, categorized, then analysed
descriptively. The result of the research and SWOT analysis obtained some
strategies : (1) the imposition of game expense more be reached by visitor and
make game package with low expense and promotion; (2) increase the services
quality object of interest to tourist visitor; (3) manager must be update and
sensitive about the development of recent outbound games ; (4) make warning
boards to keep the environment conservation by goverment; (5) the structuring in
outbound location more regulated nicely according to the nature potential had to.