FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN BERKUNJUNG PADA BENGKULU INDAH MALL (BIM) BENGKULU

The aim of this research is to analyze the factors influence of customers’
decision to visiting at Bengkulu Indah Mall (BIM) in Bengkulu City. This Research
represents of survey research that taking sample from a population using
questionnaire as compiler the data. The data type used is primary data which taken
by questionnaire. Populations in this research are all cutomers’ which visiting at
Bengkulu Indah Mall (BIM). The method used of taking sample is accidental
sampling, while 150 respondents. The method of the data analyzes was used
descriptive analysis and factor analysis.
The data reduction which factor analysis was found six factors influence of
customers’ decision to visiting at Bengkulu Indah Mall (BIM) in Bengkulu City. The
six factors is that : (a) The location and promotion, (b) The requirement of
intertainment and life style, (c) The product and price, (d) The security guarantee,
(e) The representative of the park facility, and (f) The group reference.