ANALISIS KUALITAS PELAYANAN DENGAN METODE QFD (Quality Function Deployment) TERHADAP FASILITAS STUDIO REKAMAN VANSRILLA BENGKULU

The purposes of research was to determine the quality of services
provided by Vansrilla Studio Bengkulu to customers of the facilities are reviewed
based on the method Quality Function Deployment (QFD). This research aims to
give consideration to Vansrilla Studio Bengkulu, in order to improve service to
customers, related to the recording studio facilities are available, as well as to
improve competitiveness in the music industry.
Stages of research include consumer satisfaction, the determination of
technical parameters, the effect of interaction between the technical explanation
(technical parameters) with the attributes of service, technical response, technical
priorities, and conflicts and technical synergies arising from the responses,
technical priorities, and conflicts and synergies arising from the technical
explanatination.
Data used in this research are primary data obtained by interview and
questionnaire. The questionnaire addressed to the customers Vansrilla Studio
Bengkulu and customer Lister Studio Bengkulu. Customers are referred to in this
research are bands that ever recorded in the studio. Respondents in this research
were 60 respondents. however, little has changed. That the respondents only 30
respondents used alone, as seen by intensity of the recording is more than twice.
From Vansrilla Studio Bengkulu taken 12 respondents, while from Lister Studio
Bengkulu taken 18 respondents. The sampling technique used in simple random
sampling. After processing of data, researcher obtained 15 attributes are
considered important by customers. There are also 8 technical parameters that are
owned by Vansrilla Studio Bengkulu that can give satisfaction to its customers
with the measurement value of 42.7 while its competitors Lister Studio Bengkulu
has a value of the measurements of 60.67.