ANALISIS KEPUTUSAN KONSUMEN TERHADAP PENYEWAAN LAPANGAN “SINAR FUTSAL” DI KOTA BENGKULU

The background of this research is to see the consumer's decision in renting Sinar
Futsal field in terms of facilities and location factors. The factors of location and
facility determining the consumer's decision in choosing a futsal field that will
they rent. The purpose of this study to determine the level of consumer decisions
in renting Sinar Futsal field in terms of facilities provided and the existing of
location also to see which factor that more dominant for consumers in order to
renting. The analysis used in this study was descriptive statistics. The number of
respondents sample is 50 people. The results of this study indicate the average of
the variable according to the facilities of the respondent's answer is equal to 3.38,
is included in good category. Sinar Futsal facilities in the field is good enough, but
there are some indicators of the facilities that should be corrected and
supplemented, such as the tribune, canteen, and lockers are still very poor.
Average of respondents' answers regarding the location of Sinar Futsal field is
equal to 3.74, this includes in good categories. Location of Sinar Futsal was
strategic in light of consumers who rent Sinar Futsal field.