IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMBANGUN BRAND IMAGE PT. BANK BENGKULU

The purpose of this research is to analyze implementation of Corporate Social
Responsibility programme toward brand image of Bank Bengkulu. This research
is qualitative method using indepth interview to collected information from
responden. The questionnaire data collected from customer who receive the relief
fund from Bank Bengkulu. The result shows that the value from respondent is
4,45 and interview result shows that Corporate Social Responsibility accepted
well in society. Therefore, the conclusion is implementation of Corporate Social
Responsibility (CSR) programme to create brand image of Bank Bengkulu is
performing well.