STRATEGI PENGEMBANGAN USAHA KOPI LUWAK DI KECAMATAN KABAWETAN KABUPATEN KEPAHIANG

This study aims to determine what strategy to achieve development in civet coffee business in the District
Kabawetan Kepahiang district by looking at the factors of their respective strengths, weaknesses,
opportunities,threats. The data used are secondary data and primary data, secondary data which is
obtained from the BPS Province and get primary data from interviews and questionnaires are distributed
to employers mongoose Kabawetan District. The sampling method was census methods and analytical
methods used are using SWOT analysis and CSF analysis. From the results of that research has been
done to develop strategies that can use to have in the District Kabawetan. Luwak coffee is by the use of
WO strategy (Weakness and opportunitie) covering a businessman and farmer can use the information
media remedy increased promotional activity and increase the security attributes on the packaging of
products such as labels or brand.